On-Pack Promotions :
Set of 2 glass with the bottle.
On-Pack Promotions
On-pack promotions have become a popular strategy for companies in the retail market when it comes to gifts-with-purchase and promotional merchandise.
On-pack promotions are widely used in the fast-moving consumer goods industry, such as cereal boxes, wine, and toothpaste.
Incorporating on-pack promotions onto the packaging is a highly effective way to promote your brand, as customers can easily identify the promotion. It is especially beneficial for marketing managers who want their brand to stand out from competitors in the retail environment.
Promotions can take the form of discounts (e.g., 10% off), premiums (e.g., includes 10% more), or physical gifts (e.g., free food container).
When selling products in the retail market, there is minimal personal selling involved for products displayed on the shelf. On-pack promotions add extra value to your products and help entice impulse purchases.
Wine manufacturers have successfully integrated sales strategies onto their products. For example, we have worked on a project where we created branded and reusable silicone bottle stoppers that can be used to preserve wine bottles. These stoppers were incorporated as bottle neckers, which are attached to the neck of the wine bottle and provided as an on-pack promotion with the purchase.
This demonstrates a strong connection between both products and adds value for customers during the buying process.
What is on-pack promotions?
On-pack promotions are a highly convenient way to promote your brand, as they are easily identified by customers when the promotion is incorporated onto the product packaging.
Why is on-pack promotion important?
On-pack promotions are crucial for marketing managers who want their brand to stand out from competitors in the retail environment. They effectively target the audience and drive sales.